For the past several years, former Friends star Jennifer Aniston has been the celebrity spokesperson for Glaceau's Smartwater brand. Perhaps because there aren't that many, Jen and Glaceau are no longer making any attempt to sell bottled water on its merits.
Jennifer Aniston with Puppies, Dancing Babies, and Double Rainbows for Bottled Water
In their print ads, Jen is now topless and more than 10 million people have watched an online video where Jen trots out whatever Web experts say makes videos go viral, with no regard to what they are actually advertising.
Why? Because what they are advertising isn't water and hasn't been for a long time. Bottled water companies, including this one, are advertising hip, sexy, carefree, and healthy. Yep, Jennifer Aniston has that in spades. Clean, fresh, water comes with the last one, healthy, no matter the source.
Bottled Water Not So Smart
Smart people know that Jennifer Aniston didn't get her fabulous complexion or shapely thighs out of a bottle of over-priced water. In fact, both probably got some help from Photoshop, but advertisers would like us to forget that.
Advertisers would also like us to forget that bottled water is thousands of times more expensive and less regulated than tap water, contributes to the pollution of the environment, and is likely to contain contaminants from the plastic bottles it's sold in.
Berkey Water Filters Provide Smarter Water
The reality is that Smartwater is simply filtered municipal water. With a Berkey Filter system, you can have even smarter water at home.
Black Berkey Filters, the most power gravity filter elements currently available, set a new standard in water purification. The Black Berkey purification elements remove and reduce heavy metals, solvents and chlorine as well as 100% of pathogens when tested at 10,000 times the concentration required by standard test protocol. Berkey water filters do all this without removing the healthy minerals your body needs.
While bottled water can cost more than $8 a gallon, tap water filtered through a Berkey water filter costs less than $0.02 for the first 6000 gallons and even less than that for replacement filters. Now that's smart!
Dan DeBaun is the owner and operator of Big Berkey Water Filters. Prior to Berkey, Dan was an asset manager for a major telecommunications company. He graduated from Rutgers with an undergraduate degree in industrial engineering, followed by an MBA in finance from Rutgers as well. Dan enjoys biohacking, exercising, meditation, beach life, and spending time with family and friends.
Sold outRegular price From $305.00 USDRegular priceUnit price per
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