As news stories from both coasts have many U.S. water drinkers worried, Berkey customers are not among them.

Recently, Dan DeBaun from Big Berkey Water Filters was invited by the Journal to speak to the growing trends in emergency preparedness with a core focus on water filtration.

Perhaps because there aren't that many, Jen and Glaceau's smartwater are no longer making any attempt to sell bottled water on its merits.