Effective April 15th, 2011, the price on the majority of Berkey water filter products has been increased by the manufacturer. We we are required to reflect these changes, and on average it amounts to about a 4% increase. In addition, along with these changes, we are no longer permitted to offer free gift promotions with system purchases.
The reasons for the price increases are a result of the rise in raw material or input costs (in USD) used for building the Berkey product line. These raw materials are everything from the stainless steel, to the plastic, to the media used in the filters. The manufacturer believes the rise in raw material prices are a reflection of the quantitative easing program (QE2) currently underway by the Federal Reserve. In other words, the impact of this QE2 program is being seen in the way of broad inflation on all raw materials. The manufacturer states:
"New Millenium Concepts will be absorbing 50% of the increase in raw materials, and the other 50% has been added to the MSRP cost. If the Fed continues it's quantitative easing program after June with a QE3 or something similar, we will likely be forced to raise MSRP prices soon thereafter"
It's important to note that the manufacturer has not raised prices for over 10 years, and instead has found ways to drive costs out of the business to keep MSRP's consistent. The difference between now and the last 10 years is simply the rate of which costs are rising are much faster than can be internally managed.
We at BigBerkeyWaterFilters.com hope that another price increase on any of the Berkey water filter products does not occur, but at the same time we are not confident in the US governments' actions when it comes to handling inflation. We apologize for this action taken as we understand how critical every dollar we spend is nowadays.
Thanks
Dan DeBaun
Owner - Treehawk Health LLC dba BigBerkeyWaterFilters.com
Dan DeBaun is the owner and operator of Big Berkey Water Filters. Prior to Berkey, Dan was an asset manager for a major telecommunications company. He graduated from Rutgers with an undergraduate degree in industrial engineering, followed by an MBA in finance from Rutgers as well. Dan enjoys biohacking, exercising, meditation, beach life, and spending time with family and friends.
~ The Owner of Big Berkey Water Filters
Sold outRegular price From $305.00 USDRegular priceUnit price per
Sold outRegular price From $367.00 USDRegular priceUnit price per
We just need to accept the fact that there is already a crisis in this world. That's why we can never complain a word about the increase of price. I've even appreciated the explanation you laid off to avoid confusions and not to lose the credibility of your company.
We already are living in a world full of competitions and we cant blame you for that.
Thank you for taking to time to explain the WHY behind the increase...not that it would've affecting my decision.
I totally understand your position and am willing to pay more for an American product regardless. I suspect most of your customers also feel that way...
Brent Baker, OR